Google is no longer the only search engine that matters. ChatGPT, Gemini, Perplexity, and AI Overviews are fundamentally changing how people discover businesses online. If your brand isn’t showing up in AI-generated answers, you’re invisible to a growing segment of your market.

AI search optimisation u2014 sometimes called GEO u2014 is about structuring your content so that large language models can find, understand, and cite your business when someone asks a relevant question.

This isn’t a future problem. It’s happening now. Businesses that adapt early will have a significant competitive advantage.

What can you actually do about it?

Start with structured content, clear entity definitions, and authoritative topical coverage. AI models favour content that directly answers questions, provides evidence, and comes from recognisable sources.