If your phone has gone quiet and your website traffic has plateaued, there’s a good chance your competitors have overtaken you in local search. Here are five signs your Leicester business is losing ground: your Google Business Profile hasn’t been updated in months, you’re not in the local pack, your site loads slowly on mobile, you have no reviews strategy, and your competitors are publishing content while you’re not.

The good news is that local SEO is one of the fastest-returning investments a small business can make. A proper audit, GBP optimisation, and targeted local content can start moving the needle within weeks.